SEO Consultant Training

So how does one acquire the skills necessary to become an SEO Consultant?

  1. Free alternatives – There are numerous free training sites where you can learn how to become an SEO Consultant.  Many of them are a bit m,ore “general” and usually do not end with the completion of a “project” nor with the provision of testing and certification.
    1. If you are an extremely technical person with an extensive information technology background you could access the Google SEO Starter Guide.  This 32 page guide cover the following topics;
      1. SEO Basics
      2. Improving the Structure
      3. Dealing with Crawlers
      4. SEO for Mobile Phones
      5. Promotion and Analysis
    2. If you need to better understand the theory behind SEO and the hows ans whys of the field, you could consider moz.com’s “The Beginners Guide to SEO”.  Moz claims this guide has been read over 3 million times.  It covers the following topics:
      1. How Search Engines Operate
      2. How People Interact With Search Engines
      3. Why Search Engine Marketing is Necessary
      4. The Basics of Search Engine Friendly Design and Development
      5. Keyword Research
      6. How Usability, Experience & Content Affect Rankings
      7. Growing Popularity and Links
      8. Search Engine Tools and Services
      9. Myths & Misconceptions About Search Engines
      10. Measuring and Tracking Success
    3. For further instruction into some of the individual SEO disciplines, consult with “WebConfs SEO Tutorial”.  It covers the following topics:
      1. What is SEO
      2. Keywords – the Most Important Item in SEO
      3. Links – Another Important SEO Item
      4. Metatags
      5. Content is King
      6. Visual Extras and SEO
      7. Static vs. Dynamic URLs
      8. Promoting Your Site to Increase Traffic
    4. Search Engine Land’s Guide to SEO is a multi-part series from Search Engine Land’s Guide
      1. It covers the following:
        1. Types of Search Engine Success Factors
        2. Content & Search Engine Success Factors
        3. Site Architecture & Search Engine Success Factors
        4. HTML Code & Search Engine Success Factors
        5. Trust, Authority, Identity & Search Rankings
        6. Link Building & Ranking in Search Engines
        7. Personalization & Search Engine Rankings
        8. Social Media & Ranking in Search Results
        9. Violations & Search Engine SPAM Penalties
  2. For a fee alternatives – These are typically more detailed and appeal to the more “professional” SEO user – such as a Consultant. They are typically more structured and result in the completion of a project, taking of a proficiency examination, and the awarding of a certificate.
    1. udemy offers a number of personal and professional courses.  Its “Complete 2017 SEO Training with Top SEO Expert Peter Kent includes 155 lectures, lists 11,102 students enrolled and covers the following:
      1. Getting Started
      2. Picking Powerful Keywords
      3. Preparing Your Site
      4. Your First Small Steps
      5. Understanding the Role of Content
      6. Basic Page Optimization – “Hidden” Code, “Visible” Code and A Few More Good Things
      7. Using Structured Date Markup
      8. “Submitting” to Search Engines and Directories
      9.  Working With Webmaster Accounts
      10. Using Local-Search SEO
      11. You Must Have Links
      12. Linking – the Geek Stuff
      13. Designing the Perfect Link
      14. The First Places to Get Links
      15. When you Still Need Links
      16. Conclusion
      17. Bonus Materials
    2. An increasing number of community colleges, colleges and universities in the U.S. are expanding their online offerings.  One example is the University of California – Davis, which created its Coursera subsidiary.  Coursera offers a “Search Engine Optimization (SEO) Specialization via a six-course, part-time program covering the following:
      1. Introduction to Search Engine Optimization
      2. Search Engine Optimization Fundamentals
      3. Optimizing a Website for Search
      4. Advanced Content and Social Tactics to Optimize SEO
      5. Advanced Search Engine Optimization Strategies
      6. Website Optimization Client Report Project
    3. For $499 Simplilearn offers a self-paced learning program covering the following:
      1. Search Engine Optimization
      2. Social Media Marketing
      3. Pay-Per-Click
      4. Website Conversation Rate Optimization
      5. Web Analytics
      6. Content Marketing
      7. Mobile Marketing
      8. Email Marketing
      9. Digital Marketing Strategy
    4. Lynda.com from LinkedIn offers a wide-range of courses, for a monthly fee, including several on the topic of SEO.  The fee is from $19.99 per month for “Basic” or from $29.99 per month for Premium – with he difference being that Premium porovides project files to practice what you learn and offline viewing to learn on-the-go.  Its “Become an SEO Expert” Learning Path covers the following:
      1. SEO Foundations
      2. SEO: Link Building
      3. SEO: Keyword Strategy
      4. SEO: Videos
      5. International SEO
      6. Local SEO
    5. Wordtracker

Once you have completed a reputable SEO course you should consider the following:

  1. Create a new website and optimize it well.  This can then serve as your SEO “resume and business card”
  2. Find some association or non-profit that could use your expertise and in-return you get “real-world” experience and additional “business cards”